It is simple, take care of your customers and they will be your customers- don’t and they won’t.  I am a loyal customer.  If I have a great experience once, I will return.  Two great experiences, and there are very few things that will prevent me from returning again.  Zappos.com does a fantastic job of this.  I have only purchased one product from the site (a pair of Clark’s Wallabees), but have recommended it to many friends looking for new shoes.  Why?  Great customer service -  ordered the shoes at 3pm and they were on my doorstep by 12pm the next day.  Each time I wear these shoes I think of the Zappos brand and my experience with them.  Don’t you want your customers to feel the same way?  Think about how you respond when treated well by a company or organization and then do the same to your customers.  You do not want their first experience to be their last.

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